Australia’s veterinary market is growing fast, but what does a booming industry actually mean for your pet? We break down the numbers, the trends, and why the way your pet is cared for matters more than the size of the company doing it.
Initially considering themselves an “animal person,” the author finds their veterinary work also demands compassion for clients and their struggles. Through personal experience and business challenges, they emphasize the importance of genuine relationships and values over profit, believing that job satisfaction stems from providing honest care and fostering connections in a demanding society.
